The parameters around packaging for baked goods are almost always driven by ingredient profile and shelf life needs. However, strong branding and consumer experience keep product moving off the supermarket shelf. Production want packaging that runs effectively through the machine and offers protection from damage in transit; consumers are won over by fresh product, strong branding and innovations that help them carry, store and handle their purchases easily at the other end.
It takes commercial experience and technical expertise to advise on packaging for baked goods that offers real value to all stakeholders — reliably, at the right price. The team at Snell Flexibles has the experience to understand and meet the needs of your product throughout the supply chain.