There is a lot of confusion around what are viable ways for a business to reduce it’s impact on the environment. There has been a lot of greenwashing in mainstream media and we are now seeing some businesses that have taken action to improve their sustainability but have ultimately negatively affected their impact. The common reaction can be to make a change so that you are seen to be doing something.
However, if you do react in this way you could be putting your businesses reputation at risk and increasing your impact on the environment. Due to a lack of regulations and information, there is a lot of confusion around how certain items can be disposed of and in some cases, councils are rejecting waste if it doesn’t meet a certain grade.