The Truth About Flexible Packaging

Flexible packaging is an important part of how many businesses protect and promote their products.

Keeping items safe and fresh for consumption is crucial when shipping food or beverage anywhere. Yet due to the plastic nature of these products they can be cast aside as being bad for the environment and unnecessary packaging.   

However, the benefits of flexible packaging can be overlooked with the alternatives not meeting your business’ demands. This can leave you with quality issues, production downtime, reduced brand presence and in some cases an increased impact on the environment.

There are many issues you could be exposing your business to. These include:

  • Quality issues

    Using sub quality packaging could lead to failures in your manufacturing process, in transit or even on the retail shelves.

  • Production downtime

    When packaging fails in the manufacturing process you are left with production downtime. This can cause a drop in revenue and cause delays for your customers.

  • Environmental impact

    Depending on what material you choose to use you could be increasing your impact on the environment. A steel can for packaging coffee consumes 1,605% more water than a flexible pouch. On top of this 31% thermoformed tubs for baby food packaging ends up in landfill compared to a flexible pouch format.

Get in contact with our experts

Find out how our Flexibles teams can meet your business' needs.

Contact us

Managing customer expectations and the difficulties that day to day operating can create, is a difficult task. Your packaging needs to cater to both of these areas of your business to ensure you are maximising your potential. In a worst case scenario you could be negatively affecting your brand perception by using poor quality packaging that creates inefficiencies throughout your business. This is far from an ideal situation for your operations.

Being able to get a wider understanding of your flexible packaging options and how they compare to each other is invaluable. This can help make the phase between transitioning packaging smoother and ensure you get the best solution for your business’ needs.

At Snell we have a dedicated team of Flexible packaging experts with a wide range of experience. They can help provide your business with the insight and options currently available to you.

To learn more about how our Flexibles packaging team can help you, please contact your Snell representative.

Make it recyclable!

  • We can look into making your packaging suitable for consumption in the Soft Plastics Recycling Initiative

  • Soft plastics recycling is now accessible by more than 70% of New Zealand.

  • Their bins are now available in more than 150 stores.

  • They have now recycled 27 million plastic bags or wrappers.