Customer’s expectations are growing, and they now want the brands that they deal with to represent their own beliefs.
You can be stuck in the middle with two options: Make a quick decision to change products or packaging, or wait and risk losing market share.
However, there are a lot of areas where a business can make these changes but are often overlooked. These can be missed due to there not being an “environmentally friendly” alternative available or being perceived as low priority.
Tape is an area where there are not yet many alternatives. Yet this doesn’t mean you are without an option.
Tape is crucial in keeping packages sealed and protected during the transit process. With this product being viewed as somewhat of a commodity it can be overused and without automated taping machines, it is very hard to get consistent usage. What this means is that you could be putting a lot more tape into the waste stream than needed.
On top of this, pressure from customers can mount with the expectation for all business’s to be working to reduce their impact. Brand reputation can then be put at risk with the potential to lose market share. Fixing issues in these areas can be extremely difficult and so ensuring you are pro-active is key. Being able to thoroughly review your taping operations can provide valuable insights into how you could reduce your environmental impact. This would ensure that you are achieving the same standard for all outgoing items while meeting your own business targets.
By reviewing the tape you are using and how it is used, you could reduce the amount of waste you send out every year. To organize a review of your current operations, contact your Snell representative for more information.
